About Us
Get to Know Us
Gracioust was born from a simple belief that what you wear and what surrounds you should reflect who you’re becoming, not just who you are today.
We create premium motivational apparel and wall art for the driven, the ambitious, and the growth-minded. Every design carries a message. A reminder to push further, think bigger, and show up as your best self, every single day.
Based in Australia and built on the principles of mindset, purpose, and quality, Gracioust is more than a brand. It’s a daily practice.
Our pieces are crafted on demand, because we believe in doing things right, not just fast.
Wear your mindset. Elevate your space. Live with intention.
Our Vision
A world where people wear their mindset with pride — where every piece of clothing and every wall tells a story of growth, resilience, and intentional living. We envision Gracioust as the go-to brand for those who refuse to settle, inspiring millions to show up boldly and live with purpose.
Our Mission
To create premium, purposeful apparel and wall art that empowers people to embrace their mindset every day. We are committed to delivering high-quality, thoughtfully designed pieces that spark motivation, celebrate growth, and remind you and everyone around you that your mindset is your greatest asset.
The Person Behind the Brand
Hi, I’m Meurial Magaya, the founder of Gracioust. Like most meaningful things, this brand started with a personal journey.
I’ve always believed that mindset is everything. The way you think shapes the way you live, the goals you pursue, and the person you become. But somewhere along the way, I noticed that the brands around me weren’t reflecting that belief. Clothing was just clothing. Wall art was just decoration.
I wanted more. I wanted what I wore and what I saw every day to mean something.
So I built Gracioust, a brand where every piece carries a message, every design is chosen with intention, and every product is a daily reminder that growth is a choice you make on purpose.
Whether you’re building a business, chasing a goal, or simply working on becoming a better version of yourself, Gracioust was made for you.
Thank you for being here. It means more than you know.
— Meurial, Founder of Gracioust
Our Business
Gracioust is an Australian-registered online retail business. We ship across Australia and internationally via our print-on-demand partners. All transactions are processed securely and protected by SSL encryption.
- 📍 Based in New South Wales, Australia
- 🔒 SSL secured & safe checkout
- ↩️ 30-day return policy
- 📧 Contact: support@gracioust.store
- Australian Business Number (ABN): 42 480 413 109
- Registered business operating under Australian Consumer Law